Downstrike's Free Search Engine Positioning Secrets

Created November 20, 2004

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While all your web pages still should have relevant meta tags, more and more search engines are paying less and less attention to them because so many web sites stuff them full of irrelevant keywords and descriptions. However, relevant Meta tags will still help reinforce the content that the search engines find on your pages. While you're at it, include the following tags:

<meta name="robots" content="index,follow">
<meta name="revisit-after" content="10 days">

These will tell the search engines that they have permission to scan not only your pages, but also the pages you link to, and to come back and scan again in a few days. But please understand that not all search engines follow these instructions.

SelfPromotion.com Is a web-based TrialWare Search Engine and Index submission service - one Downstrike uses - which saves all your promotion data from one submission to the next. Try it for a month for free and then decide whether to pay for it.

Search engines pay more and more attention to the actual text of your web pages, including text in accessibility features such the Alt attributes in your image tags. Some will even grab relevant text from various parts of your page to display instead of your Meta description.

Make sure to target your search term as narrowly as possible and still have people searching for it. Do you really need 2,700,000 competitors? Then maybe you don't need to compete with businesses that aren't targeting your community, or your niche specialty, for example. While you’re at it, make sure your search term makes it clear what the advantage is to doing business with you.

Also, make sure it is clear in the text of your web pages just what search terms are relevant. In addition to your page title and description, find reasonable and grammatically correct ways to make sure your desired search term is mentioned six or seven times on the page, including Alt tags.

The other secret to getting a higher ranking among the 2700 other listings for your search term is relevant link popularity. Offer to swap links with other web sites, especially sites that are about the same subject as yours. Didn't know to do that until now? Then search the search engines for a search term that's unique to your web site title, description, or URL, and find out who may already be linking to you. Link back to them, so that the search engines will recognize that the pages linking to you are relevant and popular.

Use the power of viral marketing to motivate other webmasters to link to your site.

Even if the link to your site is in a relevant category of a search directory, link to it as a relevant resource on your topic. However, be very wary of linking to search engine result pages. Some search engines will heavily penalize your search ranking for doing this. Some people get away with it for a while, but doing so is complex, and search engines continually find new ways to defeat such tactics.

Once you've done all that, submit all the web pages linking to your site to the search engines as well, to make sure they know that those pages are linking to your site.

Getting The Search Engine Ranking Your Web site Deserves: : META Tags Yield To Google's PageRank As Search Engine Standard [DOWNLOAD: PDF]
by John Henderson
Need more specific information and instructions for improving your search engine rank?

Copyright 2003 by Sam, "Downstrike", Thorne.

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